Some key words to understand the marketing e-mail.

Email

Address where we can send you emails. We talk about the life cycle of an email address. Never forget it hides a suspect, prospect or customer user!

Deliverability

Determines the performance of routing on all your targets. It is optimized by global agreements such Return Path, which guarantees access to individual mailboxes and webmail.

OWNERS

A single provider for your emarketing retention and acquisition, your operational and strategic support.

Hotline (Technical & Marketing)

Interlocutors available, smiling, efficient. Unlimited use and free because you deserve it.

HTML

Programming language used to create web pages.

IASP

Refers to an email address with problems of delivery. IASP final, IASP hard bounce and soft bounce or temporary. The automatic rules to determine in advance the addresses you want to keep or otherwise eliminate.

Reporting

Statistical analysis of campaign results: hearing, CTR, open rate, % of churn. Allows through monthly reports to maximize the effectiveness of its actions.

ROI (Return on Investment)

Measure and optimize financial performance and profitability of your email marketing operations.

Scenari (of campaign)

Allow combining declarative and behavioral information from your file to establish communications in sequence achieving the best results.

SPAM

Action to send unsolicited information to a large number of recipients.

Blacklist

List servers are identified as senders of unwanted messages.
These servers cannot route messages to the majority of recipients.
This is what happens when you do spam.

Whitelist

List of servers validated by ISPs or by independent bodies.

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